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as less similar to the group and are less likely to categorize that individual as belonging to that group.

Normative fit

Normative fit is the extent that the perceived behaviour or attributes of an individual or collection of individuals conforms to the perceiver's knowledge-based expectations. Thus, normative fit is evaluated with reference to the perceiver readiness component of the categorisation process. As an example of the role of normative fit in categorization, although a collection of individuals may be categorized as

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