1.Previous
3.Next

its first internally developed game. EA continued publishing its external developers' games while experimenting with its internal development strategy. This led to EA's decision of purchasing out a series of companies it identifies as successful, as well as the decision to release annualized franchises to cut budget costs. Because of Trip Hawkins' obsession of simulating a sports game, he signed a contract with football coach John Madden that led to EA's developing and releasing annual Madden NFL

1.Previous
3.Next