to establish an endowment to be used to fund future operating costs of the non-profit entity designated by ICANN as successor operator of the .ORG registry."

The criteria for re-assigning .ORG included:

* Criterion 4 (differentiation): "A key objective is differentiation of the .ORG TLD from TLDs intended for commercial purposes. ... Proposals should include detailed planned marketing practices designed to ... promote and attract registrations from the global noncommercial community."
* Criterion 5 (responsiveness to the

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