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centers, quizzes, surveys, pop-up forms, and interactive digital experiences. "First-party data" may be collected by a company directly from its customers. The secure exchange of first-party data among companies can be done using data clean rooms. "Second-party data" refers to data obtained from other organizations or partners, through purchase or other means and has been described as "another organization's first-party data". "Third-party data" is data collected by other organizations and subsequently

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