executive in 2007.

The organization's revenue doubled under Shay, with its largest revenue source--conferences and conventions, including the Big Show and Shop.org--growing by nearly two and a half times. According to data provided to Retail Dive by the National Retail Federation (NRF), the organization's net assets have quadrupled. NRF membership has thousands of companies as members, including a mix of retailers, industry partners, and small businesses. In 2013, Shay was instrumental in securing Walmart as a member after years of engagement