Post-war

On 8 June 1945 Decca announced that its ffrr (full frequency range recording) system had been "in daily use for the past twelve months". The company's publicity manager, Francis Attwood, suggested a new trademark consisting of the letters "ffrr" coming out of a human ear. This was adopted and Lewis later observed that Attwood's design was "to become of immense value". The dramatically enhanced frequency range now possible prompted Decca to move its main London recording venue from the West Hampstead