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by Goodman, but fails to identify his requirements for syntax and semantics. It seeks to apply the model of structural linguistics, to reveal core meanings and permutations for pictures of all kinds, but stalls in identifying constituent elements of reference, or as semioticians prefer, 'signification'. Similarly, they accept resemblance although call it 'iconicity' (after Charles Sanders Peirce, 1931-58) and are uncomfortable in qualifying its role. Older practitioners, such as Roland Barthes

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