Walter Isaacson's biography of Steve Jobs incorrectly identified the magazine that ran the article as Popular Mechanics.)

The magazine was digest size 6.5 in × 9 in for the first 20 years. The cover logo was a sans-serif typeface in a rectangular box. The covers featured a large image of the feature story, usually a construction project. In September 1970 the cover logo was changed to an underlined serif typeface. The magazine's