than the tweet being replied to. They may not always succeed; a "ratio" tweet that does not achieve this is known as a failed ratio or flop.

Social trends

Analyzing frequency, content and other metrics of how users interact with Twitter can uncover social trends and social networks. "As users interact via social media spaces, like Twitter, they form connections that emerge into complex social network structures. These connections are indicators of content sharing, and network structures reflect patterns of information flow."

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