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influence aspects of their life such as, attitudes, values, beliefs, as well as cultural views. Scholars have noted how society and culture is often dominated by imagery, especially with the rise of mass technological media. The dominance of visuals in culture such as film, television and social media, have now been used by various companies for their advertisements. Presidential and political candidates have also turned to the media to visually promote their campaigns. With many of these advertisements present in everyday life, the viewers of

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