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relations are both established and potentially unsettled." He perceived culture as a power dynamic, in which the media unintentionally possesses more control over ideology than the public. Hall viewed the media as a source of preserving the status quo of a reflection that already exists in society. The media hegemony in question, he emphasized, "is not a conscious plot or conspiracy, it's not overtly coercive, and its effects are not total." Compared to other thinkers on this subject, he studied and analyzed symbols, ideologies, signs, and other

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