such as panic disorders or phobias are common, and they affect the life of many people. The participants reported on the intensity of the elicited emotions by rating experienced arousal. Only group two, the implementation intention participants, succeeded in reducing their disgust and fear reactions compared to the other two groups.

These results support the idea that self-regulation by using simple goal intentions can run into problems when immediate and strong emotional reactivity has to be down-regulated, whereas implementation intentions