higher power consumption with CCD sensors, which would overheat and drain batteries. Sony in 2007 commercialized CMOS sensors with an original column A/D conversion circuit, for fast, low-noise performance, followed in 2009 by the CMOS back-illuminated sensor (BI sensor), with twice the sensitivity of conventional image sensors.

CMOS sensors went on to have a significant cultural impact, leading to the mass proliferation of digital cameras