Los Angeles animal shelter putatively by Morris himself.

History

9Lives was StarKist's flagship pet food brand. In 1963, Heinz acquired StarKist, and by 1969, the first Morris TV commercials aired. Heinz sold StarKist and 9Lives to Del Monte in 2002. Del Monte spun off the pet foods division as Big Heart in 2014. Big Heart Pet Brands was later acquired by The J.M. Smucker Company in 2015.

For a period of time in the late 1970s and early 1980s, 9Lives used Sylvester the Cat from

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