company. There he developed sales systems and procedures and established the first programming department. He also created individual spot pricing, a system by which each individual spot was priced according to the actual size of the audience.

TeleRep

In December 1968, Masini founded TeleRep in New York City to sell advertisements for client television stations. TeleRep grew to represent hundreds of stations and entered the TV programming business. The firm is now part of CoxReps, a television station sales company.

Operation Prime Time

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