held a national contest to decide the name of a new brand of car tires. After 2,253,746 name submissions from 937,886 participants, "Allstate" was chosen. Hans Simonson of Bismarck, North Dakota, received a $5,000 cash prize for his winning entry among a list of 31 he submitted. The trademark was officially registered on April 19, 1927, and the tires' new name made its debut in the spring 1927 Sears catalog.

The idea for Allstate Insurance Company came when insurance broker Carl L. Odell