as a branch of Selfridge Provincial Stores until 1933, when it was sold to John McGuire, who had made his name in Clerys.

In the 1960s, the company went public on the Irish Stock Exchange. By December 1970, it had its main shop in Dublin, together with shops in Cork and Tralee, and five A Wear boutiques. In March 1971, it accepted an offer from Penneys to purchase its Cork and tralee shops.