MediaCityUK studios in Salford.

In 2006, CITV launched as a digital channel on Freeview. The channel primarily ran repeated ITV content and acquisitions daily from 6am to 9pm. Following the removal of its original afternoon slot in late 2006, a CITV programming block on the ITV network continued to air on weekend mornings from 6am to 9:25am as part of the ITV Breakfast time slot. CITV did not have a +1 simulcast, unlike the rest