Some of the company's original logos include an elephant, after which some of its lagers are named, and the swastika, the use of which was discontinued in the 1930s because of its association with the Nazi party in neighboring Germany.

Jacobsen's son, Carl Christian Hilmar Jacobsen, opened a brewery in 1882 named Ny (New) Carlsberg; this forced J.C. Jacobsen to rename his brewery Gamle (Old) Carlsberg. Carl Jacobsen was an avid