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<p>behave in conversation. Lesley Jeffries and Daniel McIntyre (2010) describe Grice's maxims as "encapsulating the assumptions that we prototypically hold when we engage in conversation." The assumption that the maxims will be followed helps to interpret utterances that seem to flout them on a surface level; such flouting often signals unspoken <a href="page.php?w=Conversational_implicature">implicatures</a> that add to the meaning of the utterance.</p>

<p><big>Grice's maxims</big></p>
<p>The concept of the cooperative principle was introduced by the linguist</p><p>
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