Rose sold the company to Betaworks in 2012 and for more than a decade, the site existed as an editorially driven webpage of curated content.

In 2025, Rose re-purchased Digg with Reddit cofounder Alexis Ohanian and re-launched it as a rebooted version of Digg's news aggregator with digging and burying features restored and the tagline: "The front page of the internet, now with superpowers." The open beta launched to the public on January 14, 2026 but was shut down two months later, on March 14, 2026,