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popular music genre in the United States, particularly after being featured in hit films such as Saturday Night Fever (1977). However, disco sparked a major backlash from rock music fans--an opposition prominent enough that the White Sox, seeking to fill seats at Comiskey Park during a lackluster season, engaged Chicago shock jock and anti-disco campaigner Steve Dahl for the promotion at the July 12 doubleheader. Dahl's sponsoring

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