at industry insiders, EW targets a more general audience.

History

Formed as a sister magazine to People, the first issue of Entertainment Weekly was published on February 16, 1990.

Created by Jeff Jarvis and founded by Michael Klingensmith, who served as publisher until October 1996, the magazine's original television advertising soliciting pre-publication subscribers portrayed it as a consumer guide to popular culture, including movies, music, and book reviews, sometimes with video

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