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is useful because "systems are increasingly used to fundamentally change business processes rather than to automate long-established practices".
* Clarifies requirements : Specifying goals leads to asking "why", "how" and "how else". Stakeholders' requirements are often revealed in this process, with less risk of either missing requirements, or of over-specifying (asking for things that are not needed).
* Allows large goals to be analyzed into small, realizable goals:
* Deals with conflicts : goal modeling can identify and help

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