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designer Tobias Frere-Jones when both were trying to purchase German type foundry catalogs. In 1999, Hoefler began working with Frere-Jones, and from 2005 to 2014 the company operated under the name Hoefler & Frere-Jones as a partnership. In 2000, the firm, under Frere-Jones' direction, designed its ubiquitous Gotham typeface for GQ magazine and received wide recognition for their work and in the last 20

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