as Woolworths Plus Petrol. At this stage it had an 8% market share of the Australian petrol market.

In August 2014, Viva Energy purchased a 50% shareholding, taking full ownership in February 2019. As part of Viva Energy taking full ownership, Liberty Oil Convenience was established as a new joint venture to operate the existing Liberty retail network with Viva Energy owning 50% (non-controlling), and Goldberger and Wieland