preventing businesses from misleading their customers. However, it extends to all situations in the course of trade or commerce. A range of remedies are available in the event of misleading or deceptive conduct.

Application

The prohibition on misleading conduct is set out in section 18(1) of the Australian Consumer Law:
:"A person must not, in trade or commerce, engage in conduct that is misleading or deceptive or is likely to mislead or deceive."The Australian Consumer Law defines conduct as:
:"...doing or refusing

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