wrote an article addressing the transformation from pen to print. He goes on to shape the statement, "Text cannot exist without visual transcription, and to transcribe, to place on a physical surface, is to design" As typography ties hand-in-hand with other forms of media and design, such as the Printing Press, Kostelnick's ideology exemplifies how all the notions listed above come together to represent Modern Typography.

Design concept

Modern Typography reflects a modern, universal method of communication.

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