a certain style of writing, or an imaginary setting for a story line. In short, mood boards are not limited to interior decorating purposes, but serve as a visual tool to quickly inform others of the overall "feel" (or "flow") of an idea. In creative processes, mood boards can balance coordination and creative freedom.

Mood boards can be used in marketing for advertisements and branding. They are used to help creative teams stay on the same page while also adhering to the image that the brand wants to