It was established as "Mirc Electronics" on 11 January 1981. Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector.

Onida came out with the famous caption Neighbour's Envy, Owner's Pride. The popular theme of the ads was a devil complete with horns and tail in the 1980s and 1990s. It first appeared in a print ad in 1982 and then as a TV commercial in 1983-84. Onida finally dropped the devil as its mascot in 2009.

Onida has a network of 33 branch

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