where Richard Falk was given PRSA's first "annual citation" for advancing the field of public relations.

Several ethical violations in the field led to discussions about ethics within the society. The society published its first code of conduct and Anvil awards two years later. The code of conduct was later ratified in 1959, and PRSA became the only public relations organization with "an enforceable code" when a Grievance Board was created in 1962 -- a process that