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to a subscription business model. By March 2001, it had 20,000 paying subscribers.

In January 2000, Rivals acquired AllianceSports, a regional network that primarily covered college sports in the Southeastern United States, founded by Shannon Terry, for $3 million.

At its peak in 2000, Rivals.com employed close to 200 people, operated a network of 700 independent websites, filed for an initial public offering

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