sales experience, which distinguished itself from standard retail models for cosmetics by encouraging its primarily female customer base to test products in retail locations before purchasing them.

Mandonnaud continued to expand the Sephora brand through the 1990s, opening its flagship store on the Champs-Élysées in 1997. In July 1997, Mandonnaud and his partners sold Sephora to LVMH, which expanded the stores globally and bolstered the chain's products