Luddy was the only employee until mid-2005 when in venture financing from JMI Equity allowed Glidesoft to hire five additional people. In 2006, the company changed its name to Service-Now.com. In 2007, ServiceNow reported an annual revenue of and opened its first Silicon Valley office, in San Jose. 2007 was also the first year that the company "went cash flow positive".

As of January 2011, the company