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<p>one cannot store services for future use. They are produced and consumed simultaneously.</p>

<p><big>Perishability</big></p>
<p>Services are perishable in two regards:<br/>
* Service-relevant resources, processes, and systems are assigned for service delivery during a specific period in time. If the service consumer does not request and consume the service during this period, the related resources may go unused. From the perspective of the service provider, this is a lost business opportunity if no other use for those resources is available. Examples:</p><p>
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