White refers to the seven projects code-named after the Seven Dwarfs on which the new design language was to be applied. Several designers were courted by Apple under the Snow White project to see what they would come up with for the seven products (of which there were actually eight). The winner ultimately was Esslinger and the resulting style assumed the project's code name.

The Apple IIc computer, and its peripherals, were the first Snow White design.

Initially,

1.Previous
3.Next