or an auction. Auctions make up a small percentage of transactions, whereas the majority of the products are new merchandise sold at fixed prices. Taobao users usually read feedback and compare items from multiple shops. Taobao's popular payment platform is Alibaba's Alipay.

As of at least 2024, it is the world's most popular shopping hub as measured by gross merchandise value.

History

Before its launch of Taobao, Alibaba had focused on

1.Previous
3.Next