and Alison Hammond presenting on Fridays.

The daytime programme has aired on ITV for over 35 years, making it one of the longest-running daytime programmes on British television. It won the National Television Award for Best Daytime/Live Magazine Show for 12 years running, from 2011 to 2022.

History

In 1988, ITV decided to create a live daytime morning programme and five regional ITV companies made pilot shows

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