fourth-largest source of peak Internet traffic in the United States. At the same time, Justin.tv's parent company was re-branded as Twitch Interactive to represent the shift in focus when Justin.tv was getting shut down in August 2014. The same month, the service was acquired by Amazon for 970 million, which later led to the introduction of synergies with the company's subscription service Amazon Prime.

By 2015, Twitch had more than 100 million viewers per month.