and Sky UK's Now in February 2018, and on Freesat and Samsung smart TVs in September 2018.

Following the relaunch of W (originally Watch) as a free-to-air service, the channel's shows became available to watch for free on UKTV Play.

Rebrand to U

In November 2023, UKTV announced that UKTV Play would be renamed as U, as part of the unification