31 per cent of Finns want to abolish the gambling monopoly and adopt a gambling licence system instead, whereas 27 per cent of Finns are against the idea. The rest either cannot say their opinion or have a neutral stance in the matter.

In September 2022, the CEO of Veikkaus Olli Sarekoski spoke in the favor of abolishing the Veikkaus monopoly due to the company's inability to meet the Finns' gambling needs, as more than 60% of online gambling in Finland has shifted to unregulated markets.

Profit distribution

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