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used conventionally for certain words, such as '??' ('sushi'), though these words may be written in hiragana (especially for native words), or katakana (especially for borrowed words), with preference depending on the particular word, context, and choice of the writer. Ateji are particularly common on traditional store signs and menus. For example, "tempura" may be written as '???'. The Japanese loanword for "coffee" is generally

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