also stock fast-moving goods; the limited shelf space is filled with higher-turnover items.

Terminology

The term FMCG is often used interchangeably with the term consumer packaged goods (CPG), but strictly speaking, FMCG is a subset of CPG. CPGs sell frequently, and include clothing (especially basics such as socks), beauty products, and other household products. FMCGs are a subset of CPGs: FMCGs such as beverages and toiletries sell faster than the other CPGs such as clothing.

Characteristics

The

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