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and theoretical linguist Karl Bühler. It is also known as an epiphany, eureka moment, or (for crossword solvers) the penny dropping moment (PDM). Sudden sickening realisations often identify a problem rather than solving it, so Uh-oh rather than Aha moments are seen in negative insight. A further example of negative insight is chagrin which is annoyance at the obviousness of a solution that was missed up until the

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