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Programs, and by Rogers and Tibben-Lembke (1999) in a book published by the Reverse Logistics Association titled Going Backwards: Reverse Logistics Trends and Practices. Rogers and Tibben-Lembke focused their work on the idea that reverse logistics was not only about green and environmental issues as Stock and most of the European reverse logistics researchers were thinking at the time, but rather that utilizing reverse logistics as a tool to reclaim value from distressed assets was most important. The idea that reverse logistics could be profitable

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