consciously or subconsciously, thereby creating a new style.

Origins

William Labov first introduced the concept of style in the context of sociolinguistics in the 1960s, though he did not explicitly define the term. Labov primarily studied individual linguistic variables, and how they were associated with various social groups (e.g. social classes). He summed up his ideas about style in five principles:;"There are no single style speakers." : Style-shifting occurs in all speakers to a different

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