as easily as voters in "safe seat" voters.

While the swing voter is ostensibly the target of most political activity during elections, another factor is the success of each party in rallying its core support. In a two-party system, those who become disillusioned with their once-favoured party are more likely to vote for a third-party or abstain than cross over.

Smaller groups that use voting to decide matters, such as chambers of parliament

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