says that movements succeed when they address issues that people actually care about. "It's unrealistic to expect people to care about more than what they already care about, and any attempt to make them do so is bound to fail." Activists too often make the mistake of trying to convince people to address their issues. A mobilization strategy aimed at large-scale change often begins with action a small issue that concerns many people.

Popovic also argues that a social movement has little chance of growing if it relies on boring speeches