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dilution
:Platform sharing has the ability to be used in too many different models. However, in the minds of the consumers, the products may be too similar and more expensive products may be perceived to be cheaper. For example, the perceived value of a "luxury" brand may be not as desirable if it is too similar to a mass-market version of the same platform. Conversely, platform sharing may increase the price of the economic models. Examples of luxury vehicles that suffered from being based on economy

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