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for the success or failure of the brand, and compensated accordingly.

Most businesses also encourage competition between individual employees. An example of this is a contest between sales representatives. The sales representative with the highest sales (or the best improvement in sales) over a period of time would gain benefits from the employer. This is also known as intra-brand competition.

Shalev and Asbjornsen found that success (i.e. the saving resulted) of reverse auctions

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